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Shadow Girl: Young Adult Book Review #adoption

11Feb | 2013

posted by Paula

One of my greatest literary indulgences these days is YA literature. I am increasingly blown away by the quality literature coming from authors working in this genre. Shadow Girl is one new paperback novel I couldn’t wait to get my hands on because of the adoption, foster care and poverty themes that run throughout. The promotional blurb alone led me to believe it would captivate both myself and my daughter, Payton. Together, we review appropriate young adult books here because she is as voracious a reader as I am.

Paula:

Shadow Girl is a beautiful story, sad and gentle, with some small alarming moments that provide a genuine insight into how far too many young people and children live in North American society. It is a substantial social issues and coming of age story that revolves around how to negotiate that territory when you are basically alone in the world left to fend for yourself. Jules is 11 and her father is an alcoholic. We are told early on that her mother left the duo and no reason is provided for that, but this lack of background on Mom is not a detractor to the plot.

Jules father is emotionally abusive to her when he is drunk and overwhelmed. His character, to me, was accurate, more concerned about his next drink and his next girlfriend or party. Unfortunately Jules is left many nights all by herself at home and she develops quite a tough shell. She spends many afternoons hanging out at the local shopping mall where she gets to know a salesperson who will change her life in more ways than one.

After a lengthy bender, Jules father discovers that she has been apprehended by Children’s Aid. This begins a different section of Jules’ life. She is devastated to be taken from her father, despite the fact that he hasn’t been a parent to her in any respect for many years.

I enjoyed the author’s skill in showing details through the narrator’s eyes. Morrison never over explains or tells the reader what to think. For instance she describes the face of the father’s new girlfriend as puffy and red in a way subtle enough to inform everyone she too is likely an alcoholic or addict.

I could have handled more from this story and felt it ended a bit too neatly and a bit too quick. I am not a fan of literary and television accounts of foster care and fully understand there are all sorts of people who take care of kids in all kinds of cities throughout North America, but many depictions of foster care are inaccurate, in my experience. Obviously, an antagonist and conflict were necessary to drive the plot, but I think the author might have used a more creative tool than the insensitive foster parent cliche.

While I really enjoyed the naive narrator in Shadow Girl and have no problem recommending this for any child over the age of nine, I had minor issues with it as an adult. I found Jules to be a very gentle version, almost a muted down version, of most children I know who have come through the child welfare system. She remains naive and sweet and never really loses it. She escapes her foster care situation every chance she gets and she escapes her father’s home as well, but I expected more from a child raised by an alcoholic and shuffled through homes at a crucial age in her development. It seemed to me the real life Jules would have been acting out one heck of a lot more than this character did.

Patricia Morrison is a Canadian who lived in Toronto for many years but now lives in British Columbia with her family. She worked for the Ministry of Children and Families for many years in child welfare. This is her first novel.

My rating is $$$$ out of $$$$$. ( This is the kind of book that could easily be built into school curriculum. It is gentle and provides a great insight into poverty for young adults.)

Payton: (in her own words)

Shadow Girl is an emotional book, filled with happiness, sadness and anger, even frustration. It is set in 1963. I think this is probably similar to what one of my friends experienced when she was living with her birth family, before she was apprehended and placed in foster care in Ontario. The main character Jules is the same age as me. She has many of the same moods as I do and I completely understand her emotions. I feel the same way sometimes. When I read these books I like to put myself in the character’s shoes, just as I would if I were acting in a play. I like doing this because it helps me to feel what they are feeling. At times this was difficult with Jules because her life is sad, but I liked her imaginative spirit and how well she used it to express herself in the book. She made a lot of forts to keep herself feeling safe and she imagined all sorts of things like being a princess, a brave knight, a warrior and a superhero.
Jules is very creative.

I wish that every child who went into foster care could move quicker to adoption but still had rights to see their birth family when able to do so. More people should read books like this so they understand children who are in the child welfare system. I will probably lend Shadow Girl to many of my friends.

I had trouble putting this book down during free time at school and when I was reading on the school bus. The main character is very compelling. I liked that she was my age. It made me sad to read about her relationship with her Dad. I would read more by this author because she created a great character in Jules. She was strong and creative and she escaped her foster home often because she said it was a house full of strangers. I was hoping for a happy ending for Jules and her Dad.

Shadow Girl is by Patricia Morrison, Tundra Books, $12.99, paperback, 2013, 217 pages.

Payton’s rating was $$$$ 1/2 out of $$$$$. (Loved it.)

Filed Under: adoption, authors, book reviews, children's books, Patricia Morrison, Random House

What on Earth is a Wishjack or Shampoon?

18Jan | 2013

posted by Paula

The Kid Dictionary will help you – uncool parent – transform your vocabulary into kid currency. Stuff of legend that makes children and adults everywhere laugh. So, after you finish your wardrodeo this morning with squirmy toddler, read my book review to find out if you have a Kidgilante, a Scamplifier or a Hairricane.

I love dictionaries. I am a purist at heart though, so I often find it jarring when people make words up, or turn a verb into a noun, or vice versa. For a couple of years I freelanced as a proofreader/editor to make more money when I was on contract at a newspaper in southern Ontario still waiting on an actual staff position with benefits. I was a book reviewer back then too. It was fun work that appealed to my sense of grammatical order and rules. Then one day someone sent me an ad to proofread that stated something like: Grow your money. Now this was 10 years ago and frankly the phrase was fingernails on chalkboard for me. Apparently it was visionary because now this type of usage is everywhere and it is okay. In recent years, I have overcome my purist perfectionist tendencies – unless we are talking about spelling. I mean, really, spell check people. No excuses. Some of you grammatical purists may find this humorous, quirky, fun dictionary of kid things, events and ideas a little unusual and maybe even jarring. But it is comedy, pure and simple. The Kid Dictionary is also an entertaining little trivia type book that has won a place on my tween daughter’s overflowing book shelf and makes her laugh endlessly.

The Kid Dictionary is filled with words that you may never have heard of such as: Wishjack: defined as the act of highjacking your sibling’s birthday cake so you can blow out the candles and make your own wish. It is also remarkably clever – Churchuckle is the thing kids do when they laugh maniacally at an inappropriate time when they are supposed to be silent (as in at church.) It is laugh out loud funny.

Creator Eric Ruhaltor works in television and studied economics at Dickinson College in Carlisle, PA. His biography states that his education taught him he had no interest in economic theories and principles and so, he became a writer. He works in television in New York City and lives in New Jersey with his wife, three children and assorted animals.

The Kid Dictionary gets a $$$$ out of $$$$$ for making me and my children laugh.

In answer to the original question above: Shampoon is the thing kids do when they step out of the shower with shampoo still obviously in their hair. A Kidgilante is the kid that reports you from the backseat of the car every time you run a red light or commit some legal infraction. A scamplifier is a little kid that yells everything. A Hairricane is an event we have here every day! Otherwise known as that mess of bed-head tangles and the ensuing screams of horror and temper tantrums that result when Mom or Dad tries to brush hair.

The Kid Dictionary, by Eric Ruhalter is published by Sourcebooks, New York and is $9.99 US, 215 pages long, available in stores and at Amazon and Barnes and Noble.

I received a copy of this book to facilitate review. My opinion is all my own and 100% honest.

Filed Under: book reviews, kidgilante, quirky kids, shampoo, weird words, wishjack

Top Five Brainfood Reads 2012

9Jan | 2013

posted by Paula

We had some fabulous books here this past year and before the month of January vanishes, I wanted to share some of our favourites with you. I am developing a passion for young adult fiction and luckily my daughter seems to share the love of reading. Payton spent more than a few hours spinning some of the reviews here this year. Many thanks to her for reading along with me and for helping out on occasion.

This is our Top Five Great Reads List from 2012.

1. The Unlikely Pilgrimage of Harold Fry

2. Life With Lily – Book One – Great Books For Tween Girls

3. The Beggar’s Opera 

4. Lone Wolf 

5. The Virgin Cure


As I type this I need to confess that I finally broke down and bough Fifty Shades of Grey, while in the airport in Las Vegas. So, next year maybe it will make the list and maybe not. I have started the book and it’s a page-turner for sure. So tell us, what was your favorite book last year?

Filed Under: Alzheimer's Disease, amish fiction, book reviews, books, senior citizens, top five lists

Shades of Truth: Top Notch Young Adult Fiction Review

18Dec | 2012

posted by Paula

Lately we’ve had a run of good luck with several great youth books for my oldest daughter. There are numerous historical fiction accounts that we’ve been treated to and enjoyed here on the pages of thriftymommasbrainfood. This novel Shades of Truth is not historical fiction, but it is inspirational Christian young adult fiction and my daughter quite enjoyed it. Shades of Truth is by Naomi Kinsman and it is intended to be the first in a series.

Guest Review by Payton Schuck

Shades of Truth is about a girl named Sadie who moves away from her friends. Her family moves from California to Owl Creek, Michigan. Her Dad is a mediator and he gets a job trying to bridge the gap between researchers and bear hunters. He buys a gun to fit in with the rest of the hunters. Sadie feels strongly about this and tries to persuade her Dad to get rid of the gun. The bears in Michigan have become a problem for residents. They are rooting through the town’s garbage and scaring younger children. Some residents think they need to shoot the bears to protect their families. There is a scientist named Helen who is studying the bears and documenting their behaviour, their denning sites and how many cubs they have. She argues they should not be shot and wants to keep studying them.

Sadie’s Mom has Chronic Fatigue Syndrome and it makes her exhausted often. They are at the point where they have given up on treatments because they keep failing and causing their hopes to be dashed.  Sadie’s Mom starts to get better the more time she spends outside and she seems to do better in Michigan than she did in California.

At school, Sadie has trouble fitting in and a few of the kids tell her she should move out of town. Sadie is sad about the move, but eventually she makes a friend named Ruth who takes her to a youth group where they talk about God and how he influences life. Sadie is entranced by the group and keeps going even when the friendship gets rocky. Sadie soon sees that praying and speaking to God can help you in many ways. She sees God as a constant and reliable voice and friend.

This is a story of her spiritual awakening. Sadie discovers God. She also discovers art. She starts shading and sketching with her art teacher Vivian. She focuses on drawing eyes and starts with her Mom and Dad’s eyes and then begins drawing bear’s eyes and bullies eyes. She sees this as a great way to express herself. Just by shading, she can show if the eyes are sad, scared, angry, surprised. She learns to show how she feels without using words.

This book is very inspiring and there is interesting communication back and forth between Sadie and her old friends. Their emails break up the story. There is also a lot of intriguing detail about trivia and nature in Shades of Truth. There are helpful tips here like how to get tree sap out of your hair. This book also gives helpful details about how to see the world differently.

Shades of Truth is by Naomi Kinsmen, Zonderkidz, by Zondervan, $7.99 and 205 paperback.
$$$$$ out of $$$$$ – this is our highest rating. Payton loved it. She called it very inspiring.

(Thanks to Payton for reviewing this one entirely on her own. We received no compensation for this review. Our opinions are all our own. We received a copy of the book to facilitate this review.)

Filed Under: book reviews, Christian fiction, metaphor, Michigan, nature, young adult fiction, Zonderkidz, Zondervan

Best Fiction Books for the Sandwich Generation – The Unlikely Pilgrimage of Harold Fry

5Nov | 2012

posted by Paula

best_fiction_books_for_sandwich_generation_2012
The Unlikely Pilgrimage of Harold Fry tops my list of best fiction books of 2012. It is a riveting read, emotionally wrought, relevant, contemporary and lyrical. So why did it take me well over a month to read this story? Well, life is busy over at thriftymommastips. No question my books list and reviews are piling up, but this one from the start caught me and captured my imagination. But my ever growing list of jobs and reviews is not the sole reason this took me so long to read. Have you ever picked up a book that cut so close to the bone you struggled to finish, while simultaneously wanted to plow on, letting it consume you? This is that book for me. No, I am not a senior citizen, nor is the author Rachel Joyce. I am not a disillusioned old guy searching for a way to make his last decade mean something. I am not his wife, the one left behind, or his son, the one who falls away despite best parenting practices. I do not have Alzheimer’s Disease, but I know far too many in my own life and greater circle of friends who have been devastated by this tragic disease. Perhaps that’s why this book weighed heavily on me.  It is simply magnificent and real. Most of all though, it is a story well told.
Harold Fry is a recently retired married man, father of one grown son. He is, by his own admission, a man who never really stood out, or up for anything. He worked; he lived. He did nothing extraordinary. At least until that last few years of life when out of the blue he received a letter from a former colleague named Queenie. She is dying and she has written him a letter telling him so. That in itself is heartbreaking. Then you add to the letter the realization that Harold wants to say a last good bye to this woman, who appears to have had some great emotional pull on Harold’s psyche. On top of this layer there comes the light bulb realization for Harold that, in his golden years,  he can sit still and wait for death to find him, or he can get up and move beating death back by the day. It is an easy choice, even if it is no simple feat for this aging unfit man to pick up and lace up and walk across country to say his last good bye.
So Harold, much to the dismay of his wife, picks up the phone and impulsively dials his friend Queenie and he tells her, leaves a message for her with hospice staff, I am walking to see her and she must not die before I get there. This might have been a story on its own if he had hopped in a car and driven to visit her and maintained a relationship of some sort in her dying days. But this is not that tale. It is the story of his walk and his inner journey. He believes he can save her. His wife, at first, thinks him insane and belittles him, before she eventually comes around. “You can’t save people from cancer Harold. Not unless you are a surgeon. And you can’t even slice bread without making a mess. This is ridiculous.”
Along the way, despite the misgivings of his wife and the idle gossip of his neighbours, Harold becomes a champion as media catch wind of his pilgrimage. He is on TV, radio and in papers. Others begin to join him, one a strange hanger on and a bit of a hippie who seeks fame and reminds Harold of his son.
There were many times this book had me holding my breath emotionally waiting for the other shoe to drop, so to speak. It seemed that Harold and Maureen were dancing around some sort of issue in their marriage – a potential affair, a looming divorce? I couldn’t quite put my finger on it and speculated throughout the first three quarters of the book. All is revealed in the denouement. Author Rachel Joyce constructs an atmosphere of reality based fiction and yet towards the end commits a small magic trick that is brilliantly revealed as long closed doors of Harold’s memory swing open. 
 I can see Harold Fry as a play or a movie adaptation. It is built to last and the characters are endearing and some are quirky as well. I can envision this book being bid on by half a dozen movie producers right now as I write this. Harold Fry is a contemporary Forest Gump for seniors and the sandwich generation. It could be a crazy hit as an independent film company flick, or a runaway blockbuster for the seniors. The simplicity of this story transcends the art form. It would be every bit as brilliant staged properly. 
The author Rachel Joyce is an actress who lives on a farm in England. Joyce is also an award-winning playwright of more than 20 original plays for BBC Radio 4. She lives on a farm in England with her husband and four children. She is working on another novel.
Harold Fry is stunning and gorgeous and you won’t regret reading it, even if it takes you forever to get through because of the emotional topic. I give this one my highest rating because it is brilliant and Rachel Joyce turns the idea of an Alzheimer’s brain over in her hands and deftly recreates Harold’s inner reality with such skill it is sheer magic. She allows each of the bit characters on Harold’s pilgrimage to seamlessly unlock a small part of Harold’s personality or memory. It is done so well you hardly notice she is doing it. Obviously Joyce is a gifted craftsperson here. There were times Joyce’s insights into Harold and the mystery of memory reminded my of Lisa Genova’s skill with neurological topics in books like Left Neglected. There were other times when I felt this might have started out to be a bit like About Schmidt. Luckily Joyce is her own writer and she told her own unique fiction story here in Harold Fry.
I finished this book at long last while reading the end in public and working out at the YMCA. I do not recommend this setting for the end of the book as I had to bite my lip not to start crying openly.  
The Unlikely Pilgrimage of Harold Fry, by Rachel Joyce, Double Day, Random House Fiction, $29.95, 320 pages, also available by ebook.
This one gets $$$$$ out of $$$$$. My highest rating. A great Christmas gift for the book lover on your list.
I received a copy of this book to facilitate review. My opinion is all my own. Get it to gift someone for Christmas.

Filed Under: Alzheimer's Disease, best fiction 2012, book reviews, fiction, marriage, Rachel Joyce, seniors

The Variations – Review

25Apr | 2012

posted by Paula

The Variations is a compelling first novel that tackles the complex topic of faith. It is a most worthy read, with a rather contemporary plot, a complicated main character, a priest who also writes a blog and begins to lose hios way after his mentor dies. I loved the savvy take on faith as something he has spun into a community of sorts on line as well. The main character is Father Dominic, an aging, conflicted soul. Quite an amazing anti-hero really. Likable despite his many faults, but not too likable. He is a gripping character study in some ways. Father Dom is surrounded by a colorful cast of secondary characters that help to fuel his disillusionment, like Dolores, a young spiritually challenged and emotionally volatile young girl who seeks comfort and presents as pregnant. Dom’s crisis of faith is in, a lot of ways escalated by her sudden pregnancy and the many questions regarding the paternity of the child. 
John Donatich is director of the Yale University Press and he lives in New Haven and New York City. So far, his first novel is creating quite a buzz and with reason. This is an author to watch, with a remarkable style all his own and a clear love for wordplay. A writer’s writer. Take for example this, as Dom cleans up the church grounds: “How he hated the clink of glass against glass in the garbage bag, hollow and carnal like a laugh track.” 
As the plot progresses, Dom’s blog attracts the interest of a young single editor, Andrea. Their relationship progresses until his apathy becomes to annoying for her. Their relationship compelling to watch as a reader and somewhat repulsive also, like being spectator to a train wreck. At the same time as Dom is struggling, James, a young African American pianist is working on his great piano masterwork and unable to finish. Will Dom leave the church for good, rediscover his faith or write a bestseller? You have to read it to find out.
The Variations is a lovely book and Donatich has a gorgeous style all his own. This one is a serious read, but should be on your list. It gets $$$$ out of $$$$$
The Variations is by John Donatich, a John Macrae book, Henry Holt and Company, New York, published March 2012, 288 pages $25.00

Filed Under: amish fiction, bloggers, book reviews, books, faith, God, Henry Holt and Company, pregnancy, suicide

The Beggar’s Opera – Blog Tour and #Giveaway

24Feb | 2012

posted by Paula

Let me start by telling you, lovely and intelligent reader, that you could win a copy of The Beggar’s Opera if you read to end of this post. Only open to Canadians. Now trust me when I tell you that you want to enter this one. The Beggar’s Opera is the best book I have read in a very long time. It gets my highest rating. So here is my review and an author interview with brilliant Peggy Blair, Canadian realtor, author and lawyer, new Twitter user and fabulous storyteller.

Peggy Blair, picture by Alan Dean Photography

The Review:


The Beggar`s Opera is the book that will reawaken your passion for reading. Peggy Blair hooks the reader fast with a brilliant literary combination of savvy gothic characters, a three dimensional, stunning setting, a dark plot that is always hinting at something more and themes that are relevant and topical. This is a book that will speak to so many because of the author’s intuitive response to the world around her and the ways in which she uses her characters to maneuver through some of 
the greatest contemporary issues we as a society face demographically and politically. The Beggar`s Opera begins with a flawed hero Inspector Ricardo Ramirez, who sees ghosts and rationalizes this as a hereditary illness called Lewy Body dementia, same illness that his grandmother suffered from, a particularly harsh dementia that manifests itself with Parkinson’s tremors and hallucinations. He is working on Christmas Day when a young boy, brutally sexually assaulted and murdered, begins to haunt him. The same young boy was seen begging on Christmas Eve when a Canadian detective named Mike Ellis was strolling by on vacation with his wife. Ellis becomes suspect number one and, a corrupt Cuban police force, charged with a mandate of holding someone accountable for the depravity, rushes to gather evidence that implicates the Canadian. Meanwhile, a smart Canadian lawyer married to a Cuban races to the rescue, but even she is not entirely convinced of Ellis’s innocence. The setting of The Beggar’s Opera is current Havana, a crumbling reminder of a regime and time when Cuba was, at least superficially, a star, on the world stage.

Blair’s research is stunning and she creates a remarkable atmosphere that is perfect for the story. Her Cuba is an ideal stage for the hints of magic realism that are sprinkled throughout the book. I am not sure what startles me more about The Beggar’s Opera, the fact that I was so disenchanted with the books I had been reviewing up until it arrived, or the fact that it might not have been published at all if not for a strange bit of luck and Scottish author Ian Rankin. Interestingly, this amazing author was discovered while at a crime writing conference in the U.K. After asking the author Ian Rankin for a photograph, she struck up a conversation and he provided a referral of sorts to an agent. Blair was shortlisted for the Crime Writers Association Debut Dagger Award 2010. This is intended to be the first in  a series of novels featuring Inspector Ramirez.

With The Beggar’s Opera, Peggy Blair has established herself as a remarkable and talented storyteller. I can’t wait for more.

The Beggar’s Opera, by Peggy Blair, was published this month by Penguin Canada. It is 352 pages and $24.95.

This one gets $$$$$ out of $$$$$. Suspense doled out with perfect pace and a wonderful new main character. A joy to read, I never wanted The Beggar’s Opera to end. 


The Beggar’s Opera Interview:
Q1. WHAT INSPIRES YOU TO WRITE?

Peggy Blair: I wouldn’t say I’m inspired — more driven! Writing doesn’t come easily to me; it’s hard work. So it’s hard to speak of inspiration. But I must say that Ramirez and his pal Apiro came to me fully-fledged; I knew what they would be like instantly, as if they were out there in the ether, waiting for someone to tell their story, and then found me. Like Ramirez and his ghosts, I’m not sure if that’s a gift or a curse.

Q2. WHAT ARE YOUR WRITING HABITS/ When do you write? WHAT IS YOUR SCHEDULE?

Peggy Blair: I don’t have any particular habits. I’m one of those people who does everything the moment I find out I have to, so I pay my bills the day they arrive, like to finish things well before deadline, and show up early for appointments. In the publishing business, I have discovered that this is an asset. I don’t like the idea of a book waiting for me to get working on it (sometimes I have this idea of the characters sitting around, stuck, talking to each other about how that idiot author can’t give them something to do and how boring it is without a plot). Once I have the idea, I stay with it until it’s done. The second in the series, The King’s Indian, is already written and has been sent back to me with editorial comments; my third book, Hungry Ghosts, is out with external readers now.

So the answer to your second question is that I fit in writing into my schedule like all the other demands on my time.

Q3. THE BEGGAR’S OPERA CONTAINS INTERESTING THEMSE ABOUT DEMENTIA AND ALZHEIMERS AND EVEN POSSIBLE MENTAL ILLNESS – IS THIS PURE RESEARCH OR IS THERE A PERSONAL EXPERIENCE THAT MADE THIS RELEVANT TO YOU AS A WRITER?

Peggy Blair: I think as we boomers age, we all have to be conscious of the fact that this disease is becoming more prevalent, whatever its cause. I’m in my mid-50s. As a realtor who works a lot with people who are downsizing, I am already running into clients who are coping with this illness.

Q4. WHO IS YOUR FAVOURITE AUTHOR? WHO ARE YOU READING RIGHT NOW?

Peggy Blair: I have a number of “favourite” authors. I devour everything by Carol O’Connoll who also writes quirky little mysteries. I loved James Lee Burke’s last novel, The Rain Gods. And I adore Martin Cruz Smith. I can easily read a book a night.

Q5. WHAT GETS YOU OUT OF BED IN THE MORNING?

Peggy Blair: Nothing! I’m not a morning person. I don’t really get going until after 9, and that’s only because I have a dog and a cat who have figured out that I respond to whimpering and scratching.

To win a copy of The Beggar’s Opera
 (Canada Only) prize to be drawn with random.org on March 1st

(Don’t forget to leave contact information in case you win.)

Mandatory:
1. Leave me a comment about the last really great book you read.
2. Follow thriftymommasbrainfood with GFC (see side bar or leave me a note stating that you already follow)

Extras: Two extra entries if you follow @inkscrblr

Two more if you follow @PeggyBlair on Twitter

DISCLOSURE: I received an ARC in order to review this novel. I was not compensated. My opinions are my own and always will be

Filed Under: authors, book reviews, books, mystery, Ottawa, peggy blair, women

The Best Digital Marketing Campaigns in The World: Review

18Oct | 2011

posted by Paula

The truth about books on the subject of digital media. By the time they are published they are in fact out of date. Such is the case with The Best Digital Marketing Campaigns in The World. While it doesn’t quite live upto the title, this book is an important offering for several reasons. First, in the world of social media case studies are slowly emerging to prove the importance of this marketing tool. In the traditional marketing field return on investment is the means of measuring impact. Nobody has been able to figure out ways to capture to ROI of social media until extremely recently. Enter case studies. The Best Digital Marketing Campaigns in The World takes several digital ad campaigns and expands on how they worked why they worked and what the audience and budget was. The astonishing part of some of these case studies is that the budget was nothing and they are still viewed by the authors as some of the most successful digital campaigns in the world. In this field there are a growing body of resources on line, but not so many traditional offerings. For that reason too this book should appeal to traditional marketing personnel. While I was looking forward to reading this book, because it is a compilation of successful digital media campaigns ranging from big name brands like Pizza Hut to Pepsi, Turbotax and the presidential campaign for Obama, it leaves a little to be desired. Books about social media and digital media need to engage on an entirely different level than regular traditional books. They need to think outside the box. So this type of book needs to not only market itself on twitter and facebook and run a social media campaign with blog tour or some social media author interaction with readers, but it needs to update itself in some ways making it more relevant than the regular book. I have seen this done simply with authors of fiction lately and have done more than a few blog tours which generate buzz. I have also seen it done smartly with Shama Hyder Kabani’s book The Zen of Social Media Marketing. Readers, marketers, publicity people and authors should go buy that book if they want to learn creative ways to continue and extend the life cycle of a traditional book. Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today’s media-savvy consumer, $1.64 billion in the US alone. It is the fastest growing media ever. This book attempts to capture some recent successes and does a decent job of that. But it is by no means the best digital media campaigns. There are some creative ideas here. For instance the Dockers Iphone pants dance campaign through Medialets was fun and interactive. A Doritos campaign that was shot outside an insane asylum was very appealing to a teenage demographic and savvy. But I can think of a few recent social media campaigns that were even more successful or well publicized than these. The first and most well known – absent from this book – is the obvious Old Spice guy Facebook and more campaign. Author Damian Ryan has been at the forefront of the Irish media and advertising business for many years.Calvin Jones is a freelance writer, journalist, blogger and online marketer.

The Best Digital Marketing Campaigns In The World: Mastering The Art of Customer Engagement,
By Damian Ryan and Calvin Jones
Kogan Page Limited,
07/28/2011
ISBN: 978-0749-4-6062-4
ISBN: 0749460628
Paperback 224 pages
$16.99 and US $29.95

This one gets a $$$ out of $$$$$

Filed Under: book reviews, books, computers, Kardashians, Old Spice, social media, social media campaigns, Twitter, Youtube

Untold Story – An Unusual Look at How Princess Diana’s Life Might Have Gone

2Jul | 2011

posted by Paula

Untold Story is quite unlike anything I have ever reviewed here. It takes a real character, Princess Di, who tragically died in a Paris tunnel car crash many years ago and manufactures a fictional future for her, had she lived. The main character in Untold Story is Lydia, a single woman living in a small town somewhat called Kensington anonymously and working at a shelter for animals. She is in a relationship with a man and seems reluctant to get too close to him. She has several girlfriends. As the story begins, her friends are all waiting for her to show up to a party and she is late for an unknown reason. The foreshadowing wasn’t something I really picked up on with the first read of this book, but on a second pass through the manuscript it is evident. Chapter Two jumps back to a month before the party when life was normal for Lydia. She enjoys a quiet life with her dog and her friends. Occasionally she tortures herself with a peek at the gossip magazines seeking glimpses of her children, or her former life. In a side plot there is a photographer writing a book on occasion of the tenth anniversary of Princess Diana’s death. He is travelling and pulling the book together much too slow for his publisher’s desire and here the two plots will collide. Lydia is very skilled at lying to friends and giving them tiny snippets of truth to keep them from questioning her background or to keep them at a distance. Eventually she begins to have the feeling she might be being followed. It is a not unfamiliar feeling for her. When, after many years succeeding in having faked her death, she is found by a photographer, she must make a difficult choice: confront the man or run. Monica Ali is a truly creative author and this is a fantastic and compelling read. Ali takes as the premise the idea that Princess Di was “a gorgeous bundle of trouble” and she supports this with a character who exists in the book as the accomplice who helped Diana to stage her death. Through him we see how trapped she felt towards the last years of her marriage to Prince Charles. He is painted as cruel and controlling. We see also that this fictional Diana’s children were being pulled from her already as she headed towards the inevitability of a divorce. So, Ali, seems to hint it might not have been such a leap for a woman like Diana to have faked her death. It would have been the only way to gain freedom. Ali is the author of two other novels, In the Kitchen and Brick Lane. She lives in the other London with her husband and two children. She was named one of Granta’s twenty best young British novelists.

Untold Story by Monica Ali, is to be released in hardcover June 28, 2011, by Scribner Hardcover (Simon and Schuster Canada) Fiction, 272 pages, $25.00

This one is a $$$$ out of $$$$$. Fun and unconventional twist on a topic many of us thought we already knew.

I received a copy of this book to review for free and a chat will be occurring on line about the book through Wanda @YMCBookalicious and YummyMummyClub

Filed Under: amish fiction, book reviews, books, Monica Ali, Princess Diana, royalty, Scribner

Please Look After Mom: A Review

19Jun | 2011

posted by Paula

Please Look After Mom is a beautiful, sad and lyrical tale for anyone who has ever had a Mom or been a Mom. This one came to me as part of the national book club influencer program for http://www.EverythingMom.com and I found myself reading it with difficulty. This is not an easy story. The plot begins when the mother of a successful family in Korea goes missing at a train station in Seoul. It is an amazing rapid start to the plot that cannot help but hook you instantly. The mother, it is revealed, has been suffering stunning headaches and previously battled breast cancer. Through each one of the grown children, the mother’s story is revealed slowly as that of a young girl who grew up in poverty in the Korean countryside and could not be educated or kept safe beyond a certain age. So instead she was presented to a man, a stranger, for an arranged marriage. Together they build a home and have four children. The young mother excels at feeding and nourishing things. Her gardening ability is unparalleled. Everything she touches blooms and her young family grows strong and successful. But they move on and for the most part still see their mother as she is defined within the context of home. The mother is a martyr and she goes to great extremes to nourish family and farm. This is a book with a unique narrative style utlizing the second person throughout. That is a quite uncommon technique as most novelists employ first person or third person. Often second person is tricky and not well done. But here the effect is one of drawing the reader fully into the story almost as their own character, a family member themselves participating in the retelling of the mother’s life and the search. It is a remarkable accomplishment. Some chapters are told from the viewpoints of the different children and the husband as well. As we meet each one of the adult children we discover them realizing how little they know of their mother’s inner life. It is a sad statement of fact that the daughter, a writer, when preparing a poster seeking help to find the mising mother, doesn’t know her mother’s true birthdate. A further sad statement on the marriage is revealed in the chapter when the hard as nails father of the family returns to their marital home and lays in bed overcome with grief that astonishes even him. He reflects on his habit of always walking too far ahead of the mother as a habit that may have led to her disappearance. And he understands too late how uncaring this one daily ritual must have seemed to his spouse. He understands too late also that he should have fought harder for better health care for his talented and undemanding wife. He feels guilt and shame and suprising amounts of love. Similarly each of the children realize the many sacrifices their mother made daily and they wonder if she was ever happy. They are all healthy and very successful in their fields. “After Mom went missing, I realized there’s an answer to everything. I could have done everything she wanted me to. It wasn’t important. I don’t know why I got under her skin over things like that.” Please Look Ater Mom is sad and beautiful and not for the faint of heart. It is a great story of sacrifice and, despite its fictional basis, speaks volumes about family relationships. It speaks to of the heart’s many facets and the grief that comes with losing your strongest anchor in the world. “Even though Mom’s missing, summer will come and fall will come again and winter will come, like this. And I’ll be living in a world without Mom.” The daughter has always had such a complicated relationship with her mother, but she alos realizes her mother’s impact too late. She wrestles as an unmarried female with whether her mother succeeded in life, or was ever happy or content. She grapples too with how good a daughter she was or was not. Her desparate search is weighted with all of the events in her past and her unexpressed sentiments. It is pure tragedy. It is a rare book that causes a reader to reflect on their own life with an eye to change. This one has that ability.

Please Look After Mom, by Kyung-Sook Shin, is by Random House Canada. $29.95 hardcover and 237 pages (translated from the Korean)

This is a $$$$ 1/2 out of $$$$$.

I received a copy of this book for free in order to review it.

Filed Under: book reviews, books, family entertainment, international bestellers, Kyung-Sook Shin, life, Random House, reading

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About Paula


Keeper of the Sanity - Freelance journalist, social media consultant and community manager. I build buzz for you. #KelloggersNetwork. Twitter Party junkie. Published in magazines, newspapers, on TV, radio etc.

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